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Xiaomi topples Apple and Samsung to take Europe’s top smartphone crown

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With its phones on average up to 75% cheaper than equivalents from Samsung and Apple, it’s easy to see why Xiaomi has taken off. Like other budget Chinese phone brands, it has managed to cram in plenty of premium features at bargain prices.

For example, its 5G-enabled flagship Mi 11 (£749) comes with three cameras with a total of 108MP, HDR10+ video recording and wireless charging. Even its cheapest phones, like the £179 Redmi Note 10, boast impressive battery life and 5G connectivity.

Its sales could be set to soar even further as the company prepares to launch several new products next month. The Redmi Note 10 Pro (£229 – £289) Redmi Note 10S (£179), Mi 11 (£599+), and POCO F3 5G (289- £349) will all drop on August 8.

Even a privacy scandal last year couldn’t stop the company in its tracks. Last year a cybersecurity expert revealed Xiaomi was collecting detailed information on its users, like websites they visited and their Google searches.

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